This is the second article of a three-part Business English series by ELT teacher, teacher trainer and course book author, John Hughes. Here, he looks at how the use of video can support business English teaching.
One survey into the use of video in education reports that teachers increasingly welcome this tool as a means to support learning. For example, 68% of teachers believe video stimulates discussion, 66% say video increases motivation and 62% think their teaching is more effective by using video. Please see the link provided at the end of the article for more details of this survey.
These figures are all based on responses to education in general, but I’d suggest that if you were to research similar figures for Business English teachers, you’d probably find the percentages were even higher. That’s simply because video lends itself in so many ways to Business English teaching.
Here are five examples of how to integrate video into your Business English lessons, with suggestions for classroom activities.
The internet is full of videos showing different types of business presentations. They range from the highly professional presentations we associate with speakers on TED to much more basic material. With all of these we can assess the presenters’ performances with our students and decide what techniques and language will help improve their presentations. In addition, we can also video our own students giving presentations. By using the video recorder on a basic mobile device, you can record a student’s performance, use it to give them feedback, and let them self-assess their own presentation.
Watch this presentation taken from TED talks. It’s called ‘The magic washing machine’ and gives students a masterclass in how to use visual aids in a presentation.
Workplace and process videos
I once taught business and technical English in a factory instead of a language school. This was much easier than being in a normal classroom because I could take the students onto the factory floor and have them talk about their workplace. However, we don’t always teach students at their workplace, so video can help. For example, ask your students to make short videos of their workplace and film the key stages of a process. Then they can bring these into class and describe what is happening on screen. You’ll also find a range of videos online that showcase different companies and how they work. These are a great resource to teach the language for describing workplaces and their processes.
This process video shows how IKEA produces its furniture. Students can watch and note down the different stages or information about the company and its structure.
One modern genre of video is the ‘infographic video’ (also called ‘kinetic typography video’). It shows animated text on screen which merges with images and may have narration or simply some background music. You can write comprehension questions for students to answer whilst they watch. Many business infographic videos tend to include lots of numbers and figures, so I give students the numbers shown in the video and ask them to note down what these refer to.
This infographic video looks at the importance of using video in business.
One of the simplest video formats is the interview or a business person talking directly to the camera. If you want to teach the language of specific business area, then find an interview with an expert in the field. Alternatively, make your own video by preparing a set of questions and interview a real business person to show in class. If you teach very experienced business people, then interview them and ask their permission to show their video to another class. In particular, if you teach different one-to-one classes, interview each of your students with the same set of questions. Then show the videos of the students to each other. It’s a nice way to bring other people into your one-to-one lessons and for students to share their knowledge.
Using short films in a lesson can add some fun and variety. For example, one short video called ‘The Black Hole’ looks at what happens when an office worker photocopies a black hole which has magical properties. Play it to students and ask them to think what they would use a ‘black hole’ for at work. Another short film called ‘Signs’ lasting about twelve minutes offers all sorts of opportunities for use in the classroom. The first two minutes show a young man going through the same work routine every day – a perfect springboard into the use of the present simple, and for getting students to talk about their routines.
And finally, here is the survey I mentioned at the beginning of the article about using video in education.
This article first appeared in the July 2014 edition of the Teaching Adults Newsletter – a round-up of news, interviews and resources specifically for teachers of adults. If you teach adults, subscribe to the Teaching Adults Newsletter now.