Christopher Wright has worked as a Business English Teacher and a Business Trainer in the UK, US, Spain and France. In his first guest post for OUP, he outlines techniques for teaching Business English students the art of opening presentations.
Doing presentations, like anything in life, is a question of preparation, positive attitude and ´practice makes perfect´.
Just like in the popular BBC TV Show Dragon´s Den the more preparation and practice participants (students) have, either in front of an audience (no matter how small) or recording themselves on a web camera, the more relaxed and confident they will feel when they actually have to give their presentations.
So what can we do as teachers and trainers to help? Here are 6 tips:
1. Visual Aids
Visual aids such as images, objects, sculptures and models are a fantastic but under-exploited tool for making ´great openings´ in presentations in English. A visual aid immediately helps grab the audience´s attention and piques their curiosity. And once the audience starts thinking “what is it?”, “how does it relate to the presentation?” and “why have they shown me this?”, the presenter starts winning their battle to achieve their presentation objective (to inform, persuade, entertain etc.). Visual aids also act as a great support for non-native speakers who are nervous speaking in front of people, as it removes them from the spotlight. Also it helps focus their attention on the presentation opening instead of worrying about the audience´s reaction. Watch this great example, a 5 minute TED Talk by a Dutch Engineer, and how he uses a visual object to make a boring presentation really come alive. Count how long it is before he actually starts speaking.
2. Petcha Kutcha 20×20
Petcha Kutcha events are organized around the World. They were started by a group of young designers in Tokyo in 2003 and have become world famous. Their goal is to improve ´The Art of Concise Presentations´. Each presenter is allowed to show 20 images (one per slide), with each slide lasting up to 20 seconds, hence the 20×20. So how does this relate to teaching presentations in English? In an internet obsessed world that has become more visual, faster paced, and now suffers from information overload, the ability to quickly communicate your key messages is vital. Other advantages include: being a useful technique for teaching time-poor professionals and managers; helping long- winded students become more concise; and finally there is a cross-cultural aspect.
Nancy Duarte wrote an excellent book called Resonate (Wiley, 2010), which helps any person learn how to craft visual stories and present them using the techniques normally reserved for cinema and literature. With Resonate, presenters learn how to: connect with the audience empathetically; craft ideas that get repeated; use story structures inherent in great communication; create captivating content; inspire and persuade audiences. It´s a book full of quick and easy-to-use communication techniques for creating great presentation openings.
4. Power of your Voice
Following on from point 3, great story-tellers also know how to use the power of their voice to captivate, entertain and influence their audience. There´s a reason why children (and some adults) will sit quietly, attentively and listen for a long time to a good story-teller. What is it they do? They vary their tone, pitch, volume, speed, intonation, emphasis and pauses to create moments of suspense, excitement, danger and happiness. There are hundreds of good examples on YouTube you can analyse with your students to show them the effect of the power of their voice when giving a presentation. Try comparing a presenter with a monotonous tone and one who knows how to use the power of their voice to see how different they are.
5. Using Quotes
This can feel like a very American presentation style, but its appeal is much more international than you´d think. They key is to select quotes from internationally known and famous authors, figures and people both from the past and present. Here is a good source for presentation quotes. Why do presenters use quotes? For two reasons, firstly it helps them quickly frame an argument or key message for the audience. Secondly, it gives their own presentation a little more credibility as people tend not to question these quotes as much as they would if they’re the presenter´s own.
6. Evaluating and Giving Feedback
At the beginning of this post I mentioned ´practice makes perfect´ and also the TV program Dragon´s Den. Why? Both highlight the importance of ´Evaluating and Giving Feedback´ to perfect a presentation. As teachers we can work with our students to develop criteria to evaluate their own and other presentations so they can learn through watching others as well as themselves. Technology (webcams, private YouTube channels, etc.) gives students the option of peer review of their presentations, either by themselves, or by teachers and classmates.